Shakespeare Ugly Stik

Tough. Indestructible. To describe a fishing rod, those are uncommon words. But they fit the Ugly Stik. When you’ve been ugly for 37 years, the name and the reputation stick.

That’s right. The Shakespeare Ugly Stik has been around since 1976. That’s when broken rod tips virtually became a thing of the past. It’s when Shakespeare introduced the innovative Howald Process that is the backbone of the Ugly Stik. It’s when the designers unknowingly came up with an idea for a rod tip that would become iconic and synonymous with the Ugly Stik. The Ugly Stik Clear Tip is iconic for delivering extra strength where it’s needed and the sensitivity to detect the lightest strike.

Ugly Stick LogoThe Ugly Stik just got a modern update. The tip is the same and so is the backbone of the rod. What’s new is the name. It’s called the Ugly Stik GX2. Think of it as the next generation of Ugly Stik. There are more features that make the Ugly Stik even better than the first generation.

How tough is the Ugly Stik GX2? Tough enough for Shakespeare to send a single rod alone across the country on a nationwide tour. The rod is being passed hand-to-hand by legions of Ugly Stik fans all across they country. They’re putting the rod to the test on their home waters.

Check out the scene at the new website, www.UglyStik.com/Tour. You can find info on the new Ugly Stik GX2 and watch webisodes about the fans. You’ll meet Mike Hutt, whose first Ugly Stik was given to his wife. She gave it to their son. He’s probably on the lake using it now.

How would you like to try out the one Ugly Stik GX2? Show up your friends and show off your fishing skills on your home lake. You can do it. Just nominate yourself or a buddy to be part of the #theUglyTour. Go there to track the travels and stats of the rod as it moves across the country.

There are plenty of places and spaces to tell your Ugly Stik story and read about others. You can find social media channels on Twitter, Instagram and YouTube. There’s a Facebook page too. Join it at www.Facebook.com/UglyStikFishing.